CyberEars.com
has a large readership. And it continues to grow.
This is mainly due to the fact that our customers
who are audio creators are sending their customers
here to hear their creations. This tends to have
a snowball affect as listeners become audio creators,
and the cycle continues.
Our audio listeners could be your
marketplace. There are two main areas on the CyberEars.com
sites where users have to wait while they are listening
to content or uploading new content. This is an
ideal opportunity to get your advertising message
to them while they are using their ears to hear
the audio they came for. |
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- When anyone comes to CyberEars.com to listen
to content they are able to sample and enjoy the
audio message of users here. They typically do
this while browsing through content and discovering
new artists. In order to hear their content, they
find something they are interested in, then select
an audio file to listen to. They are then taken
to a 'Play' page where the details on the audio
file are displayed to them, with a big PLAY button
ready for them to hear the content.
This means that while they are listening to content
they are viewing a Play page for up to an hour
or so, or at least as long as the audio plays.
We do everything we can to get great quality content
here, and to keep listeners engaged. Its then
an opportunity to have a moving graphic banner
ad displayed to them while they listen. The message
can't be avoided as the user cannot navigate off
the page without disturbing the audio player.
- When one of our customers is uploading their
content, and typically with Podcasters they visit
CyberEars regularly to release new content, they
have to wait while uploads occur. This process
normally takes about 10 minutes for a 30mb file
(about 60 mins of audio at 64k), and they cannot
navigate off the upload page during this time.
This is an incredible opportunity to advertise
content to the user while they are waiting for
the upload to complete.
We feel that these areas are ideal opportunities
for advertising companies to display their products
to our user community. As we grow, the number of
cycles of ads will increase, and therefore our
advertising scale will change. Initially we can
display a banner ad with moving graphics for your
company and/or product on a rotating scale with
other advertisers. This means a random ad will
appear to our users and we will log the ad rotation
and report back to you on both advertising exposure
and click thru to your site.
Somethings to keep in mind about our demographics:
- Customers are international, however most are
English speaking and most reside in the US or
European regions
- Many have an interest in audio and are often
first level adopters of technology
- Approx. 50% of our user base are audio producers
of some sort. Whether they be amateur musicians,
amateur radio hosts, etc.
- Most of our users are semi-technical, although
their listeners are often completely non-technical.
Because CyberEars.com is simple to use, our customers
send their customers here to sample their audio
creations.
- CyberEars.com was developed in conjunction
with Alesis Corporation, although is a wholly
independent owned and operated company. As CyberEars.com
is bundled with the Alesis Podcasting Kit, we
benefit from Alesis' exposure to the consumer
electronic and music instrument markets indirectly.
This brings a large number of listeners to our
site because of this association.
Advertising rates are inexpensive and flexible
depending on the level of exposure that
your company will need on CyberEars.com
We require a month to month committment
only, so you can cancel your advertising subscription
with us anytime.
We are able to offer you demographic and statistical
reporting of your ad click thrus by time of day,
and regional geography (ie. we know where a user
is residing when they click through on your ad
and can therefore determine areas of interest).
We also track continual click thrus from the same
IP address in a 5 minute period to disable any
erroneous statistical reporting.
Here is a sample of a rotating banner ad that
you could have on CyberEars.com:
With you supplying artwork, we'll customize your
moving graphics banner ad and set it all up for
you. There's nothing complicated here at all for
you.
Just click on the CONTACT button below and
send us a message to let us know you are interested.
One of our consultants will email you back with
answers to any questions you may have.
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